Healf x Jonny Wilkinson

Healf, the UK's fast-growing digital health and wellness platform, wanted to bring their Mind pillar to life through a partnership with  England rugby legend Jonny Wilkinson. 

This was a two-part content capture,  a Q&A around Jonny's approach to wellbeing, followed by a This or That video format already established across their creator partnerships. 

Budget was agreed upfront, deliverables clear so there was no room for crossed wires. This was their second project through Content Jungle.

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Content Jungle matched Healf with Charlie, a UK-based videographer and social media content specialist with a track record producing high-performing content for major brands.

With extensive experience shooting with high-profile talent, including previous work with Sam Thompson, Charlie understood how to get the best out of a big name in front of camera, drop into Healf's existing format, and deliver it consistently without reinventing the wheel.

A series of high quality Instagram Reels and Stories turned around within a few days.